The basic concept seems to be similar to that developed by SRD that IBM purchased this year. This whole section of knowlege generation through correlation whether it is through desktop content or database content is something that would be interesting to watch. And the next step that would come in is who is allowed to see the information that is found this way.
So due to privacy issue it would be really tough to use these type of products across multiple channels of the companies. Before the companies really go ahead and start doing these corelations they will really need think a lot!