IdentityBridge Provides Protocol Translation to Li…

I donot get the business model for this i.e. what is the customer base for this product? The way I have seen not many people have purchased federated SSO products and the one that have expect the vendor to provide implementation of the two competing protocol and all the associated version. Now after purchasing a federation product why would you want to buy a protocol translating product.
Need to really understand the why do I need it!!

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